Top Advertising Agencies in South Africa Essay Example

Top Advertising Agencies in South Africa Essay In South Africa 1) Ogilvy amp; Mather South Africa In 1948, David Ogilvy founded the agency that would become Ogilvy amp; Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy amp; Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy amp; Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy amp; Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy amp; Mather is the leader in the industry, focused on building and transforming brands. For more than 50 years, Oamp;M South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft, and we continue to live by our founders credo of â€Å"We sell, or else†. on Portfolio: http://www. ogilvy. co. za/2013/07/audi-audia3exchange-case-study/ Why? I Think the fact that they shave been in the business for so long, and handle major accounts and have won numerous awards time and time again proves to be good at what they do. We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Top Advertising Agencies in South Africa specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They are the best leaders in the industry, they have worked with big brands and have the best adverts. Favourite ads: halls: klein Kimmie, VW closer,cudberry diary milk, lunch bar Tumi commercial, castle Ogilvy 2012 Cannes Awards List: * Gold:  South African Breweries, Carling Black Label, Be the coach, in Branded Entertainment: Best use or integration of experiential events (CPT) * Silver: South African Breweries, Carling Black Label, Be the coach, in Mobile: Best integrated campaign led by mobile (South Africa’s irst Lion in mobile) (CPT) * Silver: Volkswagen, BlueMotion, in Media: Best use of print media (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Direct Response Digital: Mobile marketing (CPT) * Bronze: South African Breweries, Carling Black Label, Be the Coach, in Public Relations Technique: Best use of sponsorship (CPT) * Bronze: Volkswagen, BlueMotion, in Direct Response Print or Standard Outdoor, including Inserts (CPT) * Bronze: Kr aft, Stimorol TasteTwist, Choir, in Radio: Best use of music and/or sound design (CPT) * Bronze (Campaign): Public Heatlth and Safety, Public Awareness Messages, Greenpeace (JHB) CONTACT Johannesburg: The Brand Building 15 Sloane Street Bryanston 2152 Johannesburg Private Bag X33 Bryanston 2021 [emailprotected] co. za +27 11 709 6600 Cape Town: 41 Sir Lowry Road Woodstock, Cape Town, 8000 PO Box 1142, Cape [emailprotected] co. za +27 21 467 1000 Durban: 76 Mahatma Gandhi Road Durban, 4001 PO Box 2424, Durban, [emailprotected] co. za +27 31 334 5600 2) The Jupiter Drawing Room (South Africa) Jupiter (Johannesburg) was founded by Renee Silverstone and Graham Warsop in 1989. The two grew the business from a small boutique advertising agency into one of South Africa’s largest advertising groups. Jupiter (Johannesburg) is headed up by Jerry Mpufane and has been successfully structured to handle a diverse number of accounts and accommodate the need for agile implementation of high-end creative work. Its business units are multi-skilled and cross-functional to ensure faster turnaround times and proactive problem solving, meaning it is a creative, beyond-the-line communications brand. Why? I believe they are in this Rank because they have created great advertisement, they have been ranked second best advertising firm in 2011 after Ogilivy amp; Mothers. And they too work with major brands. favorit ads: Omo one slap, Halls UFO, Portfolio http://www. adbrands. net/za/jupiterdrawingroom_za. htm http://www. coloribus. com/adsarchive/search/? q=THE+JUPITER+DRAWING+ROOM+SOUTH+AFRICA CONTACT Phone:| New Business Enquiries:| Physical Address| Postal Address| Reception:| Jerry Mpufane| Jupiter House| PO Box 4651| +27 11 233-8800|   | River Park| Rivonia| | Employment| 42 Homestead Road| South Africa| Fax:| Opportunities:| Rivonia| 2128| +27 11 233-8820| Human Resources| South Africa|   | | | | | Some of its awards * The Jupiter Drawing Room (Johannesburg) picked up two prestigious Gold Lions and a Silver in the Press and Poster Category for the much awarded Nugget Shoe Polish campaign, * Won the worlds most awarded print campaign in the advertising festival (by Pencils won) in 2005 (further to the wins at the recent American One Show Awards). * At the Cannes International Advertising Festival 2007, took two coveted Gold Lions. (Cape Town) won a Gold Media Lion for its innovative Mont Blanc newspaper advertisement * Jupita ranks third in the world at Midas Awards in 2011 * The Jupiter Drawing Room (Johannesburg) was one of the world’s agencies to be named as a winner in the Damp;AD Awards for its Absa ‘Team of Millions’ advertising campaign in 2012 3) Drafrcbc South Africa At the start of the millennium, in 2000, Draftfcb acquired Redline in an ongoing drive to offer clients an improved service and expanded offering that will add greater value to their businesses. The merge of the financial reporting and investor relations division, Draftfcb Jonssons, with the brand and corporate public relations division, Draftfcb Redline has recently created a powerful PR front for the agency. Redline is a totally integrated, full service corporate and stakeholder communications company offering a complete range of services to bolster Draftfcb South Africa’s current offering. Why? So far this year it’s the only Agency to Take 2 Spots on Millward Brown’s Top 10 Ranking, it was ranked third position top advertising company in 2011 Favorit ad Vodacom â€Å"Vodacom Ayeye†, Vodacom â€Å"Double Your Summer† Portfolio http://www. draftfcb. co. za/draftfcb. aspx#! /page_Home http://za. adforum. com/agency/12690/creative-work/draftfcb-south-africa | DISTINCTION| CATEGORY| BRAND| YEAR| Apex Awards| Bronze| Sustain| Toyota Hilux| 2013| Apex Awards| Silver| Change| SARS| 2013| Cannes Lions International Festival of Creativity| Silver| Ambient – Small Scale Special Solutions| Engen| 2013| Cannes Lions International Festival of Creativity| Bronze| Best Temporary In-Store Displays in a Promotional Campaign| Viral Boost| 2013| Cannes Lions International Festival of Creativity| Bronze| Press| Media 24/Die Burger| 2012| Financial Mail| Marketing Partnership of Year (with Toyota)| Marketing Partnership| | 2011| Financial Mail| Advertising Agency of the Year| Agency of the Year| | 2011| FinWeek| Vodacom Campaign of the Year| Campaign of the Year| | 2011| FinWeek| Newcomer Agency of the Year (Mesh)| Newcomer Agency| | 2011| FinWeek| Advertising Agency of the Year| Gauteng Agency of Year| | 2011| Loerie Awards| Bronze| Radio Communication| Vodacom Music Station| 2011| Loerie Awards| Bronze| Print Newspaper| Lexus| 2011| Loerie Awards| Campaign Gold| Radio Communication| Gidani Lotto| 2011| The Pendoring Awards (South Africa)| Silver| TV| Toyota| 2011| The Pendoring Awards (South Africa)| Gold| Truly South African-Radio| Lotto| 2011| And many more CONTACTS John Dixon Chief Executive Officer Telephone: +2711 566 6000 Email:  john. [emailprotected] co. za 4) TBWASA TBWASA  was formed in 2005 from the merger of what were previously two separate agencies, TBWAHunt Lascaris and TBWAGavin Reddy. Long established as one of the countrys most creative agencies, it scooped numerous awards around the world in 2010 for the widely admired Trillion Dollar campaign for The Zimbabwean independent newspaper, which highlighted the financial plight of the people of Zimbabwe in posters made from the countrys near-worthless currency http://www. tbwa. co. za/ourwork. php Why? I believe they are mostly strong on the more creative side of graphics then TV ads, and they are the best at outside work such as architects Favourite ad: Doom wall of shoes, standard bank shaboom Some awards * Cannes Lions International Festival of Creativity, winning the most Lions of any South African advertising agency. 26 Jun 2013   * The annual Creative Circle Awards held on Tuesday, 26th March, saw creative agency TBWAHuntLascaris scoop a number of awards, the most celebrated being the Creative Circle Ad of the Year award in the print category * At the 34th Annual Loerie Awards Ceremony, held in Cape Town from the 15th 23rd September. hey walk away with one Gold, one Silver and four Bronze * The third best agency in the world, according to Creativitys Annual 2010 Report. 22 Nov 2010 CONTACT Derek Bouwer Group CEO derek. [emailprotected] co. za +27 11 322 3100 Sonja Kruger Marketing/New Business sonja. [emailprotected] co. za +27 11 322 3100 Mpho Tshukudu Human Resources mph o. [emailprotected] co. za +27 11 322 3100 5) MetropolitanRepublic Group Although MetropolitanRepublic has only been open since 2007, it has achieved what has taken most agencies over a decade to achieve. The intention has been to do things differently from the outset. The agency is filled with a diverse group of people who discover interesting ways to increase our clients’ revenue. Why? The agency comes up with ideas, rather than ads, to provide solutions for its clients and ultimately enhance their bottom lines. For MetropolitanRepublic, the problem is always at the centre, and it looks at how it can create an idea to solve that problem. For example helping a small franchise like fish and chips by creating an ad that would later be banned from but in the end created a buzz for the company which made them popular. Favourite ad. Coca cola Fifa world cup, FNB fat Albert, MTN love story, FNB celebrating Nelson Mandela, Some awards Republic was awarded the Tony Koenderman’s Ad Review â€Å"Newcomer of the Year†. 2009 * Gold Lion at the Cannes Advertising Festival 2012 * MetropolitanRepublic was awarded a Mnet Tag Award for their Animal Anti-Cruelty work in the Best Scripts category. 2012 * The Wimpy Braille Burger campaign has rec eived a Gold Clio award in the Public Relations/ Special Events category 2012 * 2013 AdReview Awards when they were named winner of The Big Idea of the year, for Wimpy Braille Burgers CONTACT Telephone: +27 11 231 3300 Email:  [emailprotected] com Address: 7 Wessel Road, Rivonia, Johannesburg, 2128, South Africa 6) Black River FC,  Johannesburg Black River FC opened its doors in 2005 in Johannesburg, with a dream to create work that is worth remarking about. The determination to help clients meet their business objectives by finding surprising creative solutions has helped this agency collect case studies any creative agency would be proud of. Why? Black river is a medium sizes Johannesburg based communication agency which hasn’t been around that long in the industry. Their clients are South African well-known brands. Favourite ad: Econ- Tshego, Nandos 25 years http://www. blackriverfc. co. za/portfolio http://za. adforum. com/agency/6645705/creative-work/black-river-fc Some awards AWARD| DISTINCTION| CATEGORY| BRAND| YEAR| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Silver Lion Campaign| Banking, Investment amp; Insurance| 1st for Women Insurance| 2013| Cannes Lions International Festival of Creativity| Media Bronze| Media| Nandos South Africa| 2012| Cannes Lions International Festival of Creativity| Bronze| Media| Nandos South Africa| 2012| Loerie Awards| Bronze Loerie| TV amp; Film Communication| Nandos South Africa| 2012| Loerie Awards| Campaign Gold| TV amp; Film Communication| Nandos| 2012| Loerie Awards| Craft Certificate| Best Use of Licensed Music| Nandos South Africa| 2012| And many more. CONTACT Unit G3A, 44 Stanley Avenue, Milpark Johannesburg, Gauteng 2092 South Africa Phone: 011 482 7625 Fax: 011 482 7656 TOP PR COMPANIES IN SOUTH AFRICA 1) Meropa Meropa has its roots in the legendary Group Editors, a company started in the early 1970s by the late Aubrey Sussens, the founder of modern-day public relations in South Africa. In 1989 Sussens was joined in business by Peter Mann, and the company changed its name to Sussens Mann. After its sale to Chime Communications in the mid-1990s, the company traded as Lowe Bell amp; Mann before becoming Meropa Communications in 1998 Why? Meropa is South Africa’s leading empowered communications and PR company they offer full-service public relations and communications strategy programmes to about 60 client they are the country’s only PR agency to be ranked in the top 200 globally, and are unique in having wholly-owned offices in Johannesburg, Cape Town, Durban and Port Elizabeth. Portfolio. http://www. meropa. org/category/newsroom/ Meropa Johannesburg Building 9 Inanda Greens Office Park 54 Wierda Road West Wierda Valley Sandton 011 506 7300 Meropa Durban Suite 8 Second Floor Essenview Strathmore Park 305 Musgrave Road Durban 031 201 0550 Meropa Cape Town Fourth Floor Letterstedt House Norwich on Main Corner Main amp; Campground Road Newlands 021 683 6464 2) Redline Redline is a division of Draftfcb South Africa. Redline was acquired by Draftfcb South Africa in the year 2000 to offer clients an improved service and expanded offering that will add greater value to their businesses. In 2002 Redline introduced a specialised PR service for sponsorships, designed to enable local backers of sport, the arts and entertainment to maximise their return on sponsorship Rands spent. In 2003 Redline was honoured to be selected to coordinate the 2003 Presidential Golf Classic for SA President Thabo Mbeki, the event was a testimony to the quality service that Redline provides all its clients. That same year they opened a Cape Town office to handle the public relations requirements for clients that have head offices in Cape Town but require a national public relations consultancy with strong ties to the media in all major areas. In the same month, Redline was named one of the top public relations firms during a PR summit convened by its client, Iomega, the global leader in reliable portable data storage. Why? Redline has offices in Johannesburg, Cape Town and through a further 20 affiliates globally. They pride themselves in their outstanding relationship with media across industry sectors and has been ranked in the top 5 PR agencies in the country (4th according Finance Week AdReview, April 2007). Portfolio. http://www. fcbredline. co. za/portfolio. aspx| REDLINE AND IMPACT SCORE DOUBLE POINTS FOR DRAFTFCB AT THE LG MOBILE WORLDCUP2009 * the most prestigious prize awarded at the Business Day Financial Advertising Awards this year. 2008 * Financial Advertising division ach ieved two 1st places in the Sake24 Financial Advertising Awards 2007/8. | JOHANNESBURG Pinmill Farm, Strathavon 2, 164 Katherine Street, Sandown, 2196 P O Box 78014, Sandton, 2146 South Africa Tel +27 (11) 566 6000 Fax +27 (11) 566 6890 Email [emailprotected] co. zaCAPE TOWN Albion Spring, 183 Main Road Rondebosch 7701 P O Box 5231 Cape Town 7600 South Africa Tel +27 (21) 680 7600 Fax +27 (21) 680 7782 Email [emailprotected] co. za ) Ogilvy Public Relations In 1948, David Ogilvy founded the agency that would become Ogilvy amp; Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy amp; Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy amp; Mather RS-TM dominated the local creative scene during th e first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy amp; Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Why? It is one of the largest PR networks worldwide, with 74 offices on 5 continents. In South Africa, OPR has offices in Johannesburg  and  Cape Town, where we specialise in consumer, corporate, medical and technology PR, their clients are well known supper brands. Portfolio. http://www. ogilvy. co. za/2013/04/kfc-journey-of-hope/ CONTACT Oamp;M Cape Town, The District 41 Sir Lowry Road, Cape Town, Western Cape 8000 +27 21 467 1000 Oamp;M Johannesburg, The Brand Building 15 Sloane Street, Bryanston, 2152, Johannesburg, PO Box 653085, Benmore, 2010, +27 11 709 6600 Awards They won 12 awards at the Prism Awards 2012 4) PR Worx PR Worx came into being on 13 October 2001 and is headed by Madelain Roscher who has in-depth public relations, communications and marketing experience. They are a young, dynamic and innovative SMME agency, with a solid knowledge of the public relations industry, and what it is able to realise. Why? Regardless of the size of the client, PR Worx has proven to be one of Spouth Africas top PR agencies. Portfolio. http://www. prworx. co. za/index. php? option=com_contentamp;view=articleamp;id=9amp;Itemid=9 Some Awards * 2013 PRISA PRISM Gold Award Winner in the Community Relations Category * 2013 PRISA PRISM Silver Award Winner in the PR on a Shoestring Budget Category * 2013 PRISA PRISM Silver Award Winner in the Crisis Management Category * 2013 PRISA PRISM Silver Award Winner in the Media Relations Category * 2013 PRISA PRISM Bronze Award Winner in the Corporate Responsibility Category * 2013 PRISA PRISM Honourable Mention in the Social Media for Public Relations Category * 2013 PRISA PRISM Honourable Mention in the Corporate Responsibility Category * 2012 International Association of Business Communicators (IABC) African Gold Quill Award in the Best Media Relations in Africa Category * 2012 Best PR Company in Ekurhuleni – PMR Africa * 2012 PRISA PRISM Gold Award Winner in the Event Management Category * 2012 PRISA PRISM Gold Award Winner in the Crisis Communications Management Category * 2012 PRISA PRISM Gold Award Winner in the Best Up and Coming Public Relations Professional Category CONTACT Tel:  +27 (0) 11 896 1818 5) ATMOSPHERE Founded in 2001 by MD Nicola Nel, the team today comprises 30 passionate individuals who work in either the Johannesburg or Cape Town HQ. Why? Atmosphere specialises in integrated brand and corporate communications for some of South Africas leading brands and companies. Their work creates credible conversations locally and at times internationally. I believe they have proved themselves by delivering tangible business results. In 2009, 2010 and 2011 we were the most awarded consultancy at the PRISMs (South Africas leading PR industry awards). Portfolio. http://www. atmosphere. co. za/news-category. aspx? id=2 CONTACT Atmosphere Cape Town Email:  [emailprotected] co. za 22 Lawley Road Woodstock,  7925 T  +27 21 461 2117 F  +27 21 461 6770 Atmosphere Johannesburg 1st Floor, Hutton Court cnr Jan Smuts Ave amp; Summit Road Hyde Park, 2024, Johannesburg T  +27 11 250 7940 F  +27 11 250 7941 Awards April 2013, Atmosphere Communications walked off with six awards, including two golds at the PRISM Awards http://www. atmosphere. co. za/accolades. aspx 6) NGAGE Established in Johannesburg 2006, NGAGE is an integrated marketing communications company with a core focus on technical industries. Our full range of services and combined areas of expertise allow the NGAGE team to manage all aspects of business-to-business public relations, marketing and online services to the South African market. Why? I think they deserve to be in this rank because as first time PRISM entrants to the awards , NGAGE won a Gold Award for ‘Best Small PR Consultancy’ and NGAGE co-founder and account director Renay Tandy received a Gold Award for ‘Best PR Professional in Media Liaison’. NGAGE also received a special mention in the Business to Business category, for a submission on the Ludowici Meshcape acquisition announcement Portfolio http://www. ngage. co. za/clients/case-studies/128 http://www. ngage. co. za/clients/case-studies/125 CONTACT Telephone:  +27 11 867 7763 Fax:  +27 86 512 3352 Email:  [emailprotected] co. za Physical Address: First floor, Building 5 Woodhill Office Park Phillip-Engelbrecht Drive, Meyersdal Johannesburg, 1447 Postal Address : P. O. Box 6585 Meyersdal, 1447